Vera Wang on Oprah

I know Elizabeth has already talked about it but I just wanted to say a little about what I though about Vera Wang’s Oprah appearance and my changed opinion on the success of Simply Vera, Vera Wang.
As you would expect, I believe Vera Wang has put a lot of time and effort into her new line. She really wanted to make something that everyone could enjoy. Both Vera and Kohl’s have put a lot of time into publicity for the line and making sure that the target market has heard about it. Over the last few weeks, I have seen numerous TV commercials and magazine articles. They even sent flyers in the mail.
My mom, who part of the target market, is very excited about Vera’s new line. She thinks everything is so cute. She likes the kitchen appliances that they sell at Kohl’s and also that you can buy name brands such as Nike and New Balance. She doesn’t usually buy clothes for herself there but likes to buy shirts for my grandparents.
Oprah, like my mom, loved the line. She kept repeating that she could not believe how great the prices are and that the line is sold exclusively at Kohl’s. Although Oprah has the money to buy expensive designer clothes that most of us can not afford, and has worn Vera Wang dresses before, she sounded as if she was going to go and buy something from the Simply Vera line.
On the show, I enjoyed seeing them put the same outfit on two people who had different taste because of the large difference in age. It was interesting to see how little things like a belt made the outfit look much younger.
After many discussions in class, I felt that the line would have done much better at Macy’s or Belk’s, but after talking to my mom about it and watching Vera Wang on Oprah, I think the line has a good chance at being successful. The target market is defiantly interested, but only time will tell if they actually go out and buy Simply Vera.
Dana

Clothes for All Women! (Vera Wang)

Last Friday, (9-14-07) Vera Wang was on the Oprah show, and Dana was able to tape the show for us to watch together. I was very excited to see what kind of things Vera Wang wanted to put out on the market, and also how she felt about the line.

Vera Wang seemed very enthusiastic, and had a great deal energy about the clothes she created to be selled at Kohl’s. I was very impressed with her quick “Runway" show on Oprah because the audience was able to hear all the details and her input on the different kinds of outfits

At first she just showed the models wearing the clothes. Then she was able to take a couple of people from the audience and dress them up with her new line.

In class, I remember a couple of people saying that when they visited Vera Wang at Kohl’s they felt that the clothing were more on the business side. But on the Oprah show, Vera Wang was able to take several mothers and their daughters and put them into the same outfit. This was very helpful to the audience (and especially for me) because it was able to show the different kinds of ways a younger or older person would be able to wear the clothes and look very stylish, yet comfortable. Vera Wang was also able to add different types of accessories such as boots, big pieces of jewelry, leggings (for under the skirts or dresses), bags, and etc.

Vera Wang also displayed her bedding and sheet with pajamas for all types of woman. The bedding had a very masculine look, while the pajamas were able to bring out feminine features.

Another thing I really enjoyed about the Oprah show was that they showed Vera Wang’s closet. One thing I remember is that Vera Wang loves wearing oversize jackets. She showed some of her very own collection and some of her big pieces of jewelry with her large collection of black leggings/ tights.

The Oprah show really makes me want to go to Kohl's and experience the new line. I'm very excited to see for myself what it looks like in person, and will hopefully have the time to go by there soon!!! The way that Vera Wang was able to put the clothes onto all different types of woman really changed the look of everything! I will blog some more on this topic when I have the chance to visit!

Elizabeth :)

Vera Wang on Oprah

Hey Everyone,

We've been talking a lot about Vera Wang and her new line at Kohl's in our RCS 362 class. I just wanted to let all of you know that she will be on Oprah this Friday (9-14-07). The show is called "High Style on a Budget with Superstar Designer Vera Wang."

Dana