Gap always seems to catch the consumers' eye through their variety of television commercials. Their advertisements have been very effective through using celebrity appeal, dancing, having music to sing along to and by targeting a large number of people.
From the slim fit jeans to the boyfriend trouser pants, Gap has hired celebrities such as Orlando Bloom, Clair Danes and Patrick Wilson, Sarah Jessica Parker and Lenny Kravitz, and Madonna.
Although the commercials have different tag lines such as: “How Do You Wear It?,” “Khaki Swing,” and “Back to School ’07,” they all carry the same message that the clothes are COMFORTABLE! They all express this message through dancing, singing, music, and moving around though out each commercial. For example in the “Boyfriend Trouser” commercial the boyfriend has the pants on, but the woman thinks that she can wear them better than him. He looks very comfortable in them, but when she tries on the pants they fit her comfortably too. In the background they have the catchy song “Anything You Can Do, I Can Do Better.”
One of our favorite Gap ads is “The West Side Story (Mambo).” We believe that even though this is a few years old, they could bring it back with popularity because of the new musical craze. Hairspray, High School Musical, and even the dance reality TV shows are just a couple of examples of this popularity. It still carries the central message of comfort!
We feel that all of these marketing campaigns are very effective for promoting Gap. If they continue to follow this strategy we feel that they will be able to continue to be successful, and have a high demand for the products.
3 comments:
what do you think happens when a company makes great commercials but the products fail to deliver the promise? do you think gap products live up to their advertised expectations?
Yes, I strongly feel that Gap lives up to their expectations- comfort! Gap offers reliable up to date clothing that is comfortable. It accomadats the average American and offers clothing for the whole family.
When a company has great commercials but the products don't deliver I think they begin to lose a lot of clients. The commercials will no longer have the effect they are supposed to which is to draw customers into the store. People will continue to enjoy the commercials on TV but never go into the store to check them out.
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